Blogging is the latest boiler in online business and PR. But with so abounding marketers jumping on the blogging bandwagon, few humans are giving a anticipation to whether blogs are absolutely up their alley, or demography the time to accede the best means of traveling about it. If you are planning to alpha a business blog, ask yourself these questions afore you yield the final plunge.
1. Do you absolutely charge a blog?
Writing and advancement a blog takes a assertive amount of commitment, as able-bodied as a affection (or at atomic a liking) for stringing words into a adapted sentence. If you don’t adore autograph that much, you could consistently actualize an audio or video blog. But would your business objectives absolutely be served by starting a blog? Or could added methods of online business – like SEO, ezine commercial or newsletter publishing plan just as well, if not better?
2. Whom do you wish to ability with your blog?
The aboriginal footfall to extensive your admirers is compassionate area they go to acquisition advice about your products. If your admirers abundantly consists of humans who reside in your boondocks or use articles that they seek for in the newspapers, offline commercial ability be added ill-fitted to your purpose.
If however, your ambition admirers belongs to one or added of these segments, a blog ability be just the affair to addition your business.
- Internet users
Does your ambition admirers absolutely use the internet? If not, again starting a blog (or any online activity, for that matter) will just be a huge decay of time and effort.
- Blog readers
Does your ambition admirers apprehend blogs? Or do they adopt to get their advice in their inbox? If the closing is true, again an email newsletter ability be a bigger advantage than a blog.
- Seek engine users
A blog is an accomplished way to addition your seek engine rankings and get listed for a lot of your ambition keywords. If you apperceive that your admirers uses seek engines to acquisition information, a blog will access your affairs of accepting their attention.
- Amusing media users
A blog is an accomplished way to accommodate a focal point for your community. Regular agreeable updates through amusing media networks will advice you action something of amount to your association users.
3. What do you wish to accomplish with your blog?
There are a lot of things that a blog can do for your business. Blogs can advice you -
- Access your afterimage and seek engine rankings
- Brand yourself, your products, your services, your company
- Body a association and arrangement with humans who accept agnate interests
- Expand your ability to those alfresco your accepted apple of access – Establish your believability as an able or thought-leader in your field
- Put a animal face on your business
- Ability out to abeyant barter and stakeholders
Deciding absolutely what you wish to accomplish with your blog can advice you get focused, so that you can absorb your time and accomplishment in activities that help, not arrest your business objectives.
4. How abundant time can you absorb on your blog?
Serious business bloggers not alone absorb time autograph their own blogs, but aswell absorb a abundant accord of time account up on accepted contest and browsing added blogs in their acreage for information. If you are able to put in the time and accomplishment adapted to do that array of research, your blog will serve as a acceptable branding apparatus for your business. If not, you should either appoint anyone to do the analysis or actively amend your accommodation to alpha a blog.
5. What blogging belvedere will serve your needs best?
Deciding your blogging belvedere is an important footfall that you should yield alone afterwards acceptable accustomed with the appearance and allowances of anniversary option. The acumen it is so acute is because it can be acutely difficult to drift an accustomed blog to a new belvedere already you accept started it.
Moving your blog can aftereffect in you accident your data, seek engine listings and readers, so don’t yield this accommodation lightly. Adjudge which belvedere will best accommodated your business objectives, time constraints and claimed preferences afore you accomplish your aboriginal post.
If you are abbreviate on time, and wish to absorb added time writing, again a hosted band-aid like Blogger, Blogware, Squarespace or Typepad ability serve your purpose better. This ability aswell prove a bigger advantage if you wish to get started as anon as possible, are new to the internet, or are alien with scripts or code.
If, on the added hand, you’re a ascendancy aberration (like me) and don’t apperception spending some time and accomplishment to adapt your blog, again a server-installed software, like WordPress, b2Evolution or Movable Type ability be just adapted for you. If you don’t wish to install the scripts yourself, accept a hosting band-aid with Fantastico, which comes with a one-click install of a amount of blogging software.
6. How do you plan to beforehand your blog?
Why is it acceptable to apperceive this afore you alpha your blog? Because it will advice you adjudge area best to beforehand your time and accomplishment if you charge to body cartage to your blog. You’ll apprentice added about the methods to beforehand your blog if you subscribe to the email beforehand below.
Some of these tasks can be outsourced, while others you would accept to do yourself. Adjudge what you wish to yield on and attending out for account providers to handle the added functions so you can alpha architecture cartage to your blog as anon as possible.
7. How will you appraise the success of your blog?
To actuate how acknowledged your blog is in advocacy your contour or profits you will accept to admeasurement your blog cartage and clue sales or leads that accept appear through it. Planning this in beforehand will advice you yield added abreast decisions about your blogging metrics, best of blogging belvedere and amount of customization you crave on your blog.
Understand that blogging is not for everyone. It’s just addition anatomy of communication. Don’t get so afraid up on the technology that you end up blank added adapted means of communicating your message. Some things may be easier to acquaint face to face, in a appointment room, or even through the acceptable old telephone.
But if you asked yourself all the questions aloft and absitively that blogging meets all your objectives, again a blog may be just what the doctor ordered for your business.